Transforming ABC Logistics’ Outdated Website into a High-Performance Digital Hub
- Service: Digital Transformation
The Challenge
ABC Logistics, a mid-sized logistics and delivery company, was struggling with an outdated and unresponsive website built over a decade ago.
The old system lacked mobile compatibility, online booking functionality, and SEO optimization, leading to poor customer engagement and low conversion rates.
Additionally, the website took over 7 seconds to load on average, causing potential clients to leave before submitting inquiries. Their internal team had no way to easily update content or track customer leads.
The Solution
Our Web Development team analyzed the company’s existing infrastructure and proposed a complete revamp using Laravel and Vue.js.
The solution included:
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A fully responsive design optimized for all devices.
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Integration of a dynamic booking form connected to their CRM system.
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A new content management panel allowing staff to update routes, services, and news easily.
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SEO and speed optimization, including lazy loading, image compression, and caching.
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Deployment to a cloud-based hosting platform with SSL and CDN integration for better performance and security.
We also conducted staff training sessions to ensure smooth transition and independence in managing the new system.
The Results
Within the first three months of launch, the improvements were clear and measurable.
Performance Comparison Table:
| Metric | Before Redesign | After Implementation | Improvement |
|---|---|---|---|
| Page Load Time | 7.4 seconds | 1.9 seconds | 74% faster |
| Mobile Traffic Share | 32% | 67% | +35% increase |
| Lead Conversion Rate | 1.8% | 6.4% | +255% growth |
| Bounce Rate | 68% | 34% | 50% lower |
| Monthly Inquiries | 42 | 131 | +212% increase |
| Search Ranking | Page 5 (for “Logistics Services PK”) | Page 1 | Major SEO improvement |
The revamped system not only enhanced brand image but also positioned ABC Logistics as a technology-driven service provider.
Their management now enjoys real-time analytics and automated lead notifications, contributing directly to business expansion.
“We were slightly skeptic but glad we went ahead with them. Excellent and timely communication with strong detail for attention, their whole team really went above and beyond to provide us more than a satisfctory solution. Strongly recommend on flutter tech”
Sarah Johnson
Marketing Director